As we look forward to 2012 we remind ourselves of the high’s and lows of the past year. It’s always a good idea to know where you’re coming from to be able to plan where you’re going, and so we decided to revisit the Year of Beer in pictures, because they often say a 1000 words!
The Beer Garden SA Cape Town team enjoying some spirit at the Jorgensen’s Distillery launch of their Amazing Field of Dreams Absinthe held at the Grand Daddy Hotel.
In January Bloemendal Wine Estate hosted the Little Known Blues Fest and we were there to supply a beautiful range of international and local brews.
Naturally we had to make sure that all our brews met our high standards to ensure that you’d be happy and that we can confidently promote only that which we love… So taking time out is just as important and working hard!
In February the Beer Garden SA started at the Lazy Days Market hosted weekly at Laborie Wine Estate in Paarl. Situated on the historic farm this Saturday market has become a firm favourite and a promises a great day in the country-side.
In March we packed our stock and set-up in Somerset West at Lourensford Wine Estate for the 2011 Getaway Show as one of the 3 official beer stands! And what a variety we had!
We had great fun introducing new brands at our markets, such as Lovoka Fusion Liqueurs which were very well received! But with distribution changes and some interesting information we discovered about the background to this, we decided to distance ourselves and focus on the little guys.
In April we joined the Blaauwklippen Family Market in Stellenbosch on another of the Capes spectacular wine estates. Initially a monthly market it progressed to a weekly Sunday market at which we made many new beer loving friends!
Of course it’s not all markets as we enjoyed promoting our beers through this blog and naturally tasted the new and reminded ourselves about the old.
And had some fun in the office too! Celebrating National Cleavage Day on 15 April is the only one I couldn’t really get involved in – except by sharing!
Food & Beer pairing such as the We Love Real Beer event hosted by The Taj Cape Town are going to become the in-thing…
We also presented our range at 2 We Love Real Beer Festivals with the first in March and the second in September. Great events full of #realbeer lovers but probably not going to be occuring in the same format as in the past. We’ll see how much love We Love Real Beer provides in the new year.
During our year Jamie continued to work markets, events and festivals but was only enjoying Germany’s Erdinger Non-Alcoholic as she was expecting. But when you’re enjoying the best non-alc on the market she was able to share her experience with many others who felt they had to abstain…
As mentioned above, we presented our range at the Good Food & Wine Festival, joining forces with Napier Brewery to create a one-stop-beer-shop!
In November we celebrated summer with the 2nd Cape Town Festival of Beer at Hamilton’s Rugby Club in Green Point and what a party was had by all! 101 beers of which we had 21 between our 2 stands – The Beverage Emporium and Camelthorn Brewing Company!
Special mention has to go to the sexiest beer in the country. Brewed by Duvel Moorgat in Belgium, Liefmans Fruitesse moved by the case at every beer event we attended during the year. We Love Real Beer festivals, the Durbanville Beer Festival, Good Food & Wine Show, our markets and corporate events, ladies went wild and were scrambling to savour the refreshing little ‘Cherry’ beer with a pink head!
November also saw the start of the Neighbourgoods Market in Johannesburg and with that our dear friend Inge started the Beer Garden SA Johannesburg stand at this Braamfontein market. Providing Camelthorn, Everson’s Ciders and William Everson wines we’re chuffed to be able to let more people taste quality in a relaxed atmosphere!
Our final major beer event was the awesome Durbanville Beer Festival hosted by Hillcrest Wine Estate. A great setting in their quarry we, and the guests, got to enjoy awesome music with a wide range of brews.
Some of our new favourite brews and breweries for the year? Camelthorn Brewing Company from Namibia. Hook Norton Brewery from England. Darling Brewery’s Bonecrusher. Triggerfish Brewing from Somerset West – their whole range is amazing! Liefmans Fruitesse from Belgium deserves a second mention!
And so we come to the beginning of a new year. We can’t wait to see what new microbrews will be developed; how the #realbeerrevolution will grow and convert more and more drinkers of average beer; what wonderful brands will be imported into South Africa.
Beer enjoyment is no longer just a about wetting the throat while standing at the braai, or watching your favourite sport because there are just too many quality brews out there. Enjoy it with your designer food like a fine bottle of wine. Savour it like a single malt. After all at the end of the day, or now, at the end of another year, life is too short for bad beer.
Happy 2012! Hope it’s a great one for you and we look forward to sharing amazing beer with you!