Markets are such an awesome way of connecting with people. Getting to know people’s preferences, their likes and dislikes, and of course it’s the perfect place for us to introduce new product to people for the first time.
“Erdinger Dunkel, meet John.”
“John, meet Erdinger Dunkel – I’m sure the two of you are going to be great friends!”
This last weekend we were a part of the Blaauwklippen Family Market for the first time. Held on the wine farm, on the R44 between Somerset West and Stellenbosch, with the magnificent Hottentots-Holland mountains as a backdrop, we thoroughly enjoyed ourselves on Saturday & Sunday.
We’re also very lucky that we have such as awesome team of Sindi Harrison (who has done the voice-over work for the Laborie 567 Cape Talk ad’s!) & Thembela Ndaba who were able to take care of our customers at the Laborie Lazy Days Market on Saturday, because so many of our regulars return week after week, not only to stock up on different beers, but also to join us for a drink in another stunning setting.
This weekend we introduced a new local product to our range – Everson’s Cider from Grabouw. Made with 5 different apples from the Elgin area, this hand-crafted cider is going to keep lots of the people happy if and when their beer-pipes get full. I’ll be introducing the brand fully in a follow-up post as we will be meeting with William Everson and he’ll be able to explain how they get such a pure and fresh cider.
There are loads of markets around the peninsula every weekend, but at this stage we can’t be at all of them, all of the time. Some markets already have liquor stalls, or agreements in place with the big liquor boys that won’t allow little guys like us to trade, but we’re slowly making a name for ourselves that makes us difficult to ignore.
We like to do things differently. We love it that we have such a massive selection from which to choose (on average about 20 different beers, 5 spirits & 3 liqueurs). And we pride ourselves on the fact that our stands always look professional, and that our staff is knowledgeable enough to answer your questions.
The Laborie Lazy Days Market this weekend will have an Easter event, with the normal market running from 09h00 – 14h00, and then a special night market starting from 15h00 – 20h00. We will also be testing Napier Breweries lager & ale at this market for the first time – because we do love real beer! Entrance to the Easter Festival will be R100 per adult (kids under 18 free) and there will be a whole host of events and give-aways to look forward to at the event.